Project Focus

Originally founded in 2003, Conexions' Sustainovation project team works to shift economic thinking from a focus on short-term financial rewards for a narrow group of stakeholders to the long-term well being of local and global living systems. We promote sustainability as the driver of business innovation in Silicon Valley and beyond by teaching and demonstrating to the business community how incorporating sustainability principles into strategic decisions catalyzes innovation, new market opportunities, and tangible bottom-line success. We enlighten our clients about the New Industrial Revolution informed by the principles of sustainable design, development, and implementation.

Sustainovation informs and inspires networks of innovators who have learned from experience that environmentally and socially sustainable business practices are essential to future business success and the vitality of the world we share. Principles introduced or promoted by Sustainovation such as triple bottom-line accounting, cradle-to-cradle design, biomimickry, and green business practices, are gaining wide acceptance in companies worldwide because they work better than the old wasteful ways.